Your key responsibilities include:

• Delivering and optimizing digital campaigns across key digital touchpoints, ensuring quality, performance monitoring and continuous improvement
• Establishing scalable workflows, templates, approval processes and handover standards for content and campaign operations
• Translating business and customer needs into channel-ready content and campaign assets in collaboration with internal and external stakeholders
• Enabling affiliates to localize and activate central campaigns while ensuring brand consistency, content quality and compliance requirements
• Creating and optimizing landing pages, forms, email campaigns and reusable content assets based on customer journey, UX and performance insights
• Analyzing campaign and customer data to improve content relevance, conversion paths and future marketing decisions
• Developing playbooks, training materials and knowledge-sharing formats to strengthen digital marketing capabilities across affiliates
• Managing marketing automation activities in Microsoft Dynamics 365 Customer Insights – Journeys (approx. 20% of the role), including audience segmentation, email journeys, testing, reporting and campaign templates 

You are a strong match if you combine hands-on digital marketing expertise with a passion for healthcare, a customer-centric mindset and the ability to collaborate effectively across an international organization. You enjoy improving processes, using data to drive decisions and enabling others to create impactful digital marketing experiences. 

Ideally, you bring the following qualifications and strengths:

• Degree in Marketing, Communications or a related field
• 2+ years of experience in digital marketing, campaign management and/or content operations, ideally within healthcare, diagnostics, medtech or another regulated environment
• Strong passion for healthcare and customer-centric communication combined with a data-driven approach to optimizing campaigns, content and customer journeys
• Hands-on experience with digital marketing channels and platforms, including CMS, email marketing, CRM and marketing automation systems, landing pages, forms and analytics tools; experience with TYPO3 and Microsoft Dynamics 365 Customer Insights is an advantage
• Knowledge of customer journeys, UX/UI principles, content strategy, performance measurement, sentiment analysis and A/B testing methodologies
• Strong project, process and stakeholder management skills with experience coordinating cross-functional and international marketing activities
• Collaborative mindset, intercultural communication skills and a proactive approach to continuous improvement through automation and AI-supported workflows
• Fluent English