Sysmex Middle East, established in 2008 and operating from Dubai, UAE, supports healthcare providers across the Middle East with innovative in vitro diagnostic solutions across haematology, haemostasis, urinalysis, immunochemistry and clinical flow cytometry. We combine innovative diagnostic solutions with expert service, technical support and continuous education.
Sysmex Middle East is a subsidiary of Sysmex Europe SE, headquartered in Hamburg, the EMEA headquarters of Sysmex Corporation, Kobe, Japan.
Our collaborative, customer-focused culture empowers our people to grow, thrive and build lasting partnerships, contributing to a better healthcare journey across the region.
Main Tasks/Responsibilities
• Provide specialist support to existing and prospective users of Sysmex products, including the development and delivery of tailored application and theoretical training, troubleshooting guidance, result interpretation, and advanced applications support.
• Stay updated on product specifications, modifications, upgrades, and new product releases, ensuring knowledge is accurate and effectively communicated to customers.
• Support laboratories in method validation, verification, and quality control processes in line with international standards.
• Address product-related complaints and application issues promptly, ensuring effective issue resolution.
• Collect feedback from customers during visits or training sessions and share relevant insights with local and corporate teams to identify gaps, opportunities, and improve product use and support.
• Coordinate directly with customers and internal teams to ensure effective product implementation and maximise customer satisfaction.
• Assist in planning and execution of scientific or clinical studies with customers, as required.
• Prepare regular activity and visit reports, including follow-up action plans with clear outcomes.
• Maintain accurate documentation of customer activities, issues, and resolutions through Sysmex internal CRM.
• Build strong relationships with laboratory stakeholders, including KOLs, to support long-term partnerships.
• Act as a key technical partner to the sales team during pre-sales and post-sales activities.
• Deliver product demonstrations, support evaluations, and present to customers, highlighting clinical and operational value.
• Contribute to tender preparation by providing technical input, analyser positioning, and workflow recommendations.
• Identify upselling and cross-selling opportunities based on customer needs.
Side Tasks
- Back up the sales team in pending tasks during peaks
- Support new product launches and upgrades in Bahrain, including installation-phase training.
- Help with scientific and clinical studies and evaluations at key sites, and with abstracts or posters when needed.
- Run local scientific workshops and user meetings, and help prepare customers for regional events like expert meetings and congresses.
- Support labs preparing for accreditation
- Back up application colleagues in other GCC markets during peaks, launches or leave.
Education & Experience
- Bachelor's degree in Medical Laboratory Science, Biomedical Science or a related field.
- At least 5 years of hands-on experience in a clinical laboratory, with exposure to haematology and haemostasis.
- Practical experience with automated analysers: running them, doing QC, basic troubleshooting.
- Knows method validation and verification, and internal QC and EQA.
Soft Skills
• Proven troubleshooting and, problem-solving skills with a proactive and solution-oriented approach, and interpersonal skills.
• Effective communication skills in English, both verbal and written; knowledge of Arabic is a plus.
• Strong organisational skills with the ability to manage multiple tasks, reports, and follow-ups.
• Willingness to travel and provide support outside standard working hours when required.
• Basic commercial awareness and ability to support sales activities
• Strong interpersonal and communication skills, with the ability to engage effectively with laboratory staff and stakeholders.
• Good presentation and training skills.
Languages
Fluent spoken and written English is a must. Arabic is a plus.