Short Description

The Marketing Communications Specialist is responsible for planning, coordinating and executing integrated marketing communication activities that strengthen the Sysmex brand, support commercial objectives and enhance customer engagement across the META region. 

The role develops and delivers compelling communication campaigns and marketing content across digital and traditional channels, including the creation and adaptation of visual assets and promotional materials that align with Sysmex corporate branding. Working closely with regional teams, affiliates, business units and external partners, the role ensures consistent brand positioning and high-quality communications that effectively support business growth and customer engagement.

Main Tasks/Responsibilities

• Develop and implement integrated marketing communication plans that support regional business objectives, commercial priorities and customer engagement initiatives.
• Plan, coordinate and execute marketing campaigns across digital, print and traditional communication channels, monitor performance and provide recommendations for continuous improvement. 
• Create, review, adapt and localise marketing content, promotional materials and visual assets, ensuring consistency with Sysmex brand guidelines, corporate identity and communication standards.
• Coordinate internal and external communications, including newsletters, press releases, customer success stories, case studies, corporate announcements and other customer-facing content. 
• Support product launches, promotional campaigns and customer engagement activities in collaboration with Business Units, Sales, Product Management and Regional Functional Leads. 
• Coordinate marketing communications for regional exhibitions, congresses, webinars, workshops and customer events, ensuring consistent messaging and branding across all touchpoints. 
• Support the development, adaptation and production of presentations, brochures, infographics, social media content, exhibition materials and other marketing collateral using approved templates and design tools. 
• Conduct periodic reviews and audits of marketing and communication materials across the META region to ensure compliance with Sysmex corporate branding, visual identity standards and communication guidelines, while identifying opportunities for improvement and alignment. 
• Act as a regional point of contact for brand and visual communication standards, supporting affiliates in the effective use of marketing assets, templates and approved communication materials. 
• Manage relationships with external agencies, suppliers and creative partners to ensure the timely delivery of high-quality marketing and communication projects. 
• Build effective relationships with stakeholders across the META region and Sysmex Europe to ensure alignment and successful execution of marketing initiatives.
• Contribute to the continuous improvement of marketing communication processes, tools and best practices, staying informed of emerging technologies and industry trends.

Education & Experience

Education

• Bachelor's degree in Marketing, Marketing Communications, Graphic Design, Communications, Business Administration or a related field.

Professional Experience

• Minimum 3–5 years' experience in marketing communications, corporate communications or a similar marketing role.
• Experience in developing marketing communications and creating visual marketing materials across digital and print channels.
• Experience in B2B marketing is preferred.
• Healthcare, medical device or in vitro diagnostics (IVD) industry experience would be an advantage.

Soft Skills

• Excellent written and verbal communication skills in English.
• Strong copywriting, editing and proofreading skills.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator and Photoshop), Canva and Microsoft PowerPoint.
• Good understanding of digital marketing, social media and content management.
• Strong visual design skills with an understanding of branding, layout and typography.
• Ability to create engaging marketing collateral for digital and print media.
• Strong project management, organisational and stakeholder management skills.
• High attention to detail with the ability to manage multiple priorities and meet deadlines.
• Proficiency in Microsoft Office applications.
• Self-motivated, proactive and able to work effectively both independently and as part of a team.
• Experience working within multicultural and geographically dispersed teams is preferred.

Your role in the healthcare journey

Click to add description here. (Max. 4000 characters)

Shown on the external job posting 

Give max. 6 attractively formulated bullet points describing the tasks

Your profile to shape the future of healthcare

Click to add description here. (Max. 4000 characters)

Shown on the external job posting 

Give max. 6 attractively formulated bullet points describing the qualifications